2008
The man who designed the Pringles can had his ashes buried in one.
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Photo: Famartin · CC BY-SA 4.0
The short answer
Part of Pringles packaging designer Fredric Baur's cremated remains was buried in a Pringles can after his death in 2008. His family honored a personal request; his whole body was not placed in the tube.
Why it's true
The documented story concerns a portion of ashes. NPR reported in June 2008 that the man behind the distinctive container had asked for some of his cremated remains to be buried in his creation. That qualification is essential because the shortened phrase buried in a Pringles can invites a much more literal and impossible picture.
Baur worked at Procter & Gamble and developed the tubular packaging associated with the stackable snack. The container protected a product unlike ordinary irregular potato chips: uniformly shaped crisps could sit in a controlled stack rather than tumble loosely around a bag. Packaging was therefore part of the product's identity and practical design.
His family's account provides the evidence for the burial request and its fulfillment. This is not a scientific measurement or a corporate marketing statistic. Contemporary reporting identifies it as a family decision made after Baur's death, reflecting his pride in a professional achievement that had become recognizable around the world.
By the numbers
2008
Year Baur died
89
Baur's age at death
1970
Container patent year cited by NPR
The backstory
Baur died on May 4, 2008, at age 89. Reports placed his burial in suburban Springfield Township near Cincinnati. His association with Pringles is specifically strongest as a designer of the packaging system, rather than as the sole inventor of every element of the finished snack.
NPR's contemporary account notes a 1970 patent for the tubular container. Its reporting also describes how a resealable tube helped the product stand out on store shelves and protect the contents. The commercial design had both a functional role and a distinctive visual presence.
Later retellings sometimes exaggerated the ashes story into a claim that remains were packaged and sold to customers. Snopes investigated that version and rejected it. A private burial using a familiar branded container is entirely different from adding anything to products distributed to the public.
Why the package mattered
A bag is a flexible container that can hold many irregular pieces. A tube containing a stack organizes the contents in a different way. Its usefulness depends in part on the predictable geometry of the crisps, which can nest together. The familiar package and the product inside it are therefore best understood as a coordinated system.
That does not make the tube indestructible, and it does not mean every crisp always arrives unbroken. It means the packaging was designed around protection and orderly stacking. The resealable lid added a practical distinction from a conventional opened snack bag, while the upright shape made the product easy to recognize.
The burial story endured because that design was so closely associated with Baur's working life. A can that millions of shoppers saw as disposable packaging meant something personal to its creator. The unusual request linked an everyday object to an individual's sense of accomplishment, which is more specific than simply saying he liked eating the snack.
Care is needed with the remaining ashes. Reports describe only part of the cremated remains going into the can, with other portions handled separately by the family. There is no need to add an unsupported claim that the remainder was scattered. The central fact is complete without accounting for every portion.
Likewise, colorful details about choosing a flavor are secondary to the evidence. Family accounts have identified Original, but the historical point does not depend on reconstructing a shopping trip. Keeping the request, cremation and partial burial clear is more important than decorating the account with a scene that readers might mistake for independently observed reporting.
The result is an unusual but well-supported human story about industrial design. It also illustrates how a small omission can turn a true anecdote into a misleading one. The words part of his ashes preserve what actually happened while avoiding both the whole-body misunderstanding and the false claim about consumer products.
Worth remembering
- The can held a portion of cremated remains.
- The burial honored Baur's request.
- Rumors about ashes being sold to customers are false.
In context
The striking part of Fredric Baur's burial is the connection between a designer and a familiar object he helped create. The can was a personal memorial choice, not an alternative account of how commercial Pringles were manufactured or distributed to customers.
A closer look
Packaging is part of a product
The tube did more than display a brand name. A resealable container and a stack of consistently shaped crisps form a coordinated packaging system. That relationship helps explain why the can could represent Baur's professional work so clearly.
It is still important to distinguish packaging design from sole authorship of the entire snack. A commercial food product can involve separate contributions to the container, recipe, manufacturing process and branding without one person inventing every element.
Preserving the scale of the request
The reported burial involved part of Baur's cremated remains. That is physically and factually different from putting a body in a tube, and it avoids suggesting that all his ashes necessarily went into that container.
It is also wholly separate from the false claim about remains entering products sold to the public. A private use of packaging after a person's death does not establish anything unusual about the contents of retail stock.
Related facts
Bubble Wrap offers another case in which packaging became the central innovation. Bubble Wrap was invented in 1957 as a textured wallpaper..
Play-Doh has an equally unexpected origin outside its familiar supermarket category. Play-Doh started out as a putty for cleaning soot off wallpaper..
LEGO’s tire record turns attention from full-sized products to miniature manufacture. LEGO was recognized as the world’s largest tire maker by count in 2011..
McDonald’s rental income exposes another overlooked structure behind a familiar food brand. McDonald's makes most of its franchise money from rent, not burgers..
Key terms
- Packaging system
- A coordinated container and product arrangement designed to protect, store and present goods.
- Cremated remains
- Material remaining after cremation, a crucial distinction from an intact body in this account.
People also ask
Was his entire body buried in the can?
No. He was cremated, and only part of his ashes was placed in a Pringles can. The container was used in a burial, not as a full-body coffin.
Did customers receive any of the ashes?
No. That is a false embellishment investigated by Snopes. The reported event was a private family burial and had nothing to do with food sold to consumers.
Did Baur invent everything about Pringles?
He was a key packaging designer associated with the stackable product. It is more accurate to identify his specific contribution than to imply that one person alone created the entire commercial snack.
Did Baur invent every part of Pringles?
The strongest specific attribution here concerns the packaging system. It should not be expanded into sole credit for all aspects of the snack and its production.
Were ashes ever sold inside Pringles cans?
The cited fact-check rejects that version. The documented story concerns a private burial request involving part of Baur's remains, not products supplied to shoppers.